Industry: Environmental Services (Recycling and Waste Management) | Company size: 5,000 – 10,000 employees


For over five decades, Cleanaway Waste Management Ltd. has supported Australian businesses, government offices, and households with total waste management, industrial and environmental services. The company flaunts one of the largest waste, recycling, and liquids collection fleets, as well as a growing network of recycling facilities, transfer stations, treatment plans, and refineries.

Motivated to “make a sustainable future possible”, Cleanaway transforms waste into commodities across 250 locations. Its expertise and experience while offering solid waste, liquid and health, and industrial services make it one of the leaders in environmental services sector.

Cleanaway has partnered with like-minded corporations to support its vision of making a difference on the planet. Most recently, the TOMRA Cleanaway joint venture supported the return of eligible beverage containers for recycling for a 10 cent refund under the Return and Earn Container Deposit Scheme (CDS).

While minimizing the carbon footprint of Australian enterprises, Cleanaway has successfully made a considerable impact on the Australian industry. It is listed as one of the top 100 companies on the Australian Securities Exchange (ASX). The company has also received numerous awards over the years, including the 2015 National Waste Awards and Turnaround Management Australia’s Turnaround of the Year (Large Company) for 2016.


The Problem

Conducting surveys which involve the general public can be a challenge. Participants shy from surveys as they believe they waste time. Survey researchers share similar sentiments as using traditional paper based surveys may lead to data loss, inaccurate entries, and lack of response.

One of the initiatives Cleanaway wanted to survey is its venture with Paintback, the industry-led initiative which aims to keep landfills and vital waterways free from unwanted paint and packaging. Together with Cleanaway, it managed to save 1.3 million kilograms of waste paint by May 2017.

Cleanaway wanted a real-time data collection tool which could be used in all 50 Paintback sites across metropolitan and regional Australia. The tool had to seamlessly operate while offline, ensure quick data entry (less than 3 minutes), and submit data in real-time to multiple recipients.


The Solution

Miracle Mobile created an app to allow Cleanaway’s staff to effectively document the responses of a survey for Paintback participants. With the mobile survey, Miracle Mobile aimed to deliver the following benefits to Cleanaway and its clientele:

  • Engage participants with the brand to get their feedback, even while devices are not connected to the internet
  • Ensure prompt in-the-moment feedback to assess the event’s success
  • Provide members of the Australian paint industry with vital data which benefits their marketing research

Through the app, respondents can provide important information such as how they heard about the collection, and how old their oldest tin of paint is. Once completed, the survey would be sent to up to 10 recipients’ email addresses.

The Result

Cleanaway extensively used the app between March and June. During that time, 1,167 surveys were submitted. With each form valued at $20, the waste management company was able to save $23,340. This amount does not, however, include additional cost savings such as on the cost of travel.

In addition to savings, the app enabled data collection in real-time. This, in turn, helped Cleanaway reflect on survey responses and effectively plan upcoming collections better.

The best part about Miracle Mobile was the speed at which our survey app was developed and how the reporting from Power BI has transformed our manual, paper survey to a data capture mobile app! This has assisted my team in collecting data in real time, through a mobile device and provide our client with real-time information.
Craig Parfitt, National Sales Manager, Cleanaway

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